Table Of Content
Table of Content
1 Industrial Chain Overview
1.1 Programmatic Display Industry
1.1.1 Overview
Figure Programmatic Display Picture List
1.1.2 Characteristics of Programmatic Display
1.2 Upstream
1.2.1 Major Materials
1.2.2 Manufacturing Overview
1.3 Product List By Type
1.3.1 Real Time Bidding
1.3.2 Private Marketplace
1.3.3 Automated Guaranteed
1.4 End-Use List
1.4.1 Demand in E-commerce Ads
1.4.2 Demand in Travel Ads
1.4.3 Demand in Game Ads
1.4.4 Demand in Others
1.5 Global Market Overview
1.5.1 Global Market Size and Forecast, 2016-2026
Figure Global Market Size and Forecast with Growth Rate, 2016-2026
1.5.2 Global Market Size and Forecast by Geography with CAGR, 2016-2026
Table Global Market Size and Forecast by Geography with Growth Rate, 2016-2026
1.5.3 Global Market Size and Forecast by Product Type with CAGR, 2016-2026
Table Global Market Size and Forecast by Type with Growth Rate, 2016-2026
1.5.4 Global Market Size and Forecast by End-Use with CAGR, 2016-2026
Table Global Market Size and Forecast by End-Use with Growth Rate, 2016-2026
2 Global Production & Consumption by Geography
2.1 Global Production & Consumption
2.1.1 Global Production
Figure Global Production Amount Status and Growth Rate, 2016-2020, in Million USD
Table Global Production Amount Status and Growth Rate by Geography, 2016-2020, in Million USD
2.1.2 Global Consumption
Figure Global Market Amount and Growth Rate, 2016-2020, in Million USD
Table Global Market Amount and Growth Rate by Geography, 2016-2020, in Million USD
2.2 Geographic Production & Consumption
2.2.1 Production
2.2.1.1 Asia-Pacific
Figure Asia-Pacific Production Amount Status and Growth Rate, 2016-2020, in Million USD
Table Asia-Pacific Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
2.2.1.2 North America
Figure North America Production Amount Status and Growth Rate, 2016-2020, in Million USD
Table North America Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
2.2.1.3 South America
Figure South America Production Amount Status and Growth Rate, 2016-2020, in Million USD
Table South America Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
2.2.1.4 Europe
Figure Europe Production Amount Status and Growth Rate, 2016-2020, in Million USD
Table Europe Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
2.2.1.5 Middle East & Africa
Figure Middle East & Africa Production Amount Status and Growth Rate, 2016-2020, in Million USD
Table Middle East & Africa Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
2.2.2 Consumption
2.2.2.1 Asia-Pacific
Figure Asia-Pacific Market Amount and Growth Rate, 2016-2020, in Million USD
Table Asia-Pacific Market Amount and Growth Rate by Region, 2016-2020, in Million USD
2.2.2.2 North America
Figure North America Market Amount and Growth Rate, 2016-2020, in Million USD
Table North America Market Amount and Growth Rate by Region, 2016-2020, in Million USD
2.2.2.3 South America
Figure South America Market Amount and Growth Rate, 2016-2020, in Million USD
Table South America Market Amount and Growth Rate by Region, 2016-2020, in Million USD
2.2.2.4 Europe
Figure Europe Market Amount and Growth Rate, 2016-2020, in Million USD
Table Europe Market Amount and Growth Rate by Region, 2016-2020, in Million USD
2.2.2.5 Middle East & Africa
Figure Middle East & Africa Market Amount and Growth Rate, 2016-2020, in Million USD
Table Middle East & Africa Market Amount and Growth Rate by Region, 2016-2020, in Million USD
3 Major Manufacturers Introduction
3.1 Manufacturers Overview
Table Major Manufacturers Headquarters and Contact Information
Table Major Manufacturers Production Amount List in 2018
3.2 Manufacturers List
3.2.1 Facebook Overview
Table Facebook Overview List
3.2.1.1 Product Specifications
3.2.1.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Facebook (Production Amount (Million USD), Cost, Gross Margin)
3.2.1.3 Recent Developments
3.2.1.4 Future Strategic Planning
3.2.2 Google (Doubleclick) Overview
Table Google (Doubleclick) Overview List
3.2.2.1 Product Specifications
3.2.2.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Google (Doubleclick) (Production Amount (Million USD), Cost, Gross Margin)
3.2.2.3 Recent Developments
3.2.2.4 Future Strategic Planning
3.2.3 Alibaba Overview
Table Alibaba Overview List
3.2.3.1 Product Specifications
3.2.3.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Alibaba (Production Amount (Million USD), Cost, Gross Margin)
3.2.3.3 Recent Developments
3.2.3.4 Future Strategic Planning
3.2.4 Adobe Systems Incorporated Overview
Table Adobe Systems Incorporated Overview List
3.2.4.1 Product Specifications
3.2.4.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Adobe Systems Incorporated (Production Amount (Million USD), Cost, Gross Margin)
3.2.4.3 Recent Developments
3.2.4.4 Future Strategic Planning
3.2.5 Tencent Overview
Table Tencent Overview List
3.2.5.1 Product Specifications
3.2.5.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Tencent (Production Amount (Million USD), Cost, Gross Margin)
3.2.5.3 Recent Developments
3.2.5.4 Future Strategic Planning
3.2.6 AppNexus Overview
Table AppNexus Overview List
3.2.6.1 Product Specifications
3.2.6.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of AppNexus (Production Amount (Million USD), Cost, Gross Margin)
3.2.6.3 Recent Developments
3.2.6.4 Future Strategic Planning
3.2.7 Amazon Overview
Table Amazon Overview List
3.2.7.1 Product Specifications
3.2.7.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Amazon (Production Amount (Million USD), Cost, Gross Margin)
3.2.7.3 Recent Developments
3.2.7.4 Future Strategic Planning
3.2.8 JD.com Overview
Table JD.com Overview List
3.2.8.1 Product Specifications
3.2.8.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of JD.com (Production Amount (Million USD), Cost, Gross Margin)
3.2.8.3 Recent Developments
3.2.8.4 Future Strategic Planning
3.2.9 Yahoo Overview
Table Yahoo Overview List
3.2.9.1 Product Specifications
3.2.9.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Yahoo (Production Amount (Million USD), Cost, Gross Margin)
3.2.9.3 Recent Developments
3.2.9.4 Future Strategic Planning
3.2.10 Verizon Communications Overview
Table Verizon Communications Overview List
3.2.10.1 Product Specifications
3.2.10.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Verizon Communications (Production Amount (Million USD), Cost, Gross Margin)
3.2.10.3 Recent Developments
3.2.10.4 Future Strategic Planning
3.2.11 eBay Overview
Table eBay Overview List
3.2.11.1 Product Specifications
3.2.11.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of eBay (Production Amount (Million USD), Cost, Gross Margin)
3.2.11.3 Recent Developments
3.2.11.4 Future Strategic Planning
3.2.12 Booking Overview
Table Booking Overview List
3.2.12.1 Product Specifications
3.2.12.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Booking (Production Amount (Million USD), Cost, Gross Margin)
3.2.12.3 Recent Developments
3.2.12.4 Future Strategic Planning
3.2.13 Expedia Overview
Table Expedia Overview List
3.2.13.1 Product Specifications
3.2.13.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Expedia (Production Amount (Million USD), Cost, Gross Margin)
3.2.13.3 Recent Developments
3.2.13.4 Future Strategic Planning
3.2.14 MediaMath Overview
Table MediaMath Overview List
3.2.14.1 Product Specifications
3.2.14.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of MediaMath (Production Amount (Million USD), Cost, Gross Margin)
3.2.14.3 Recent Developments
3.2.14.4 Future Strategic Planning
3.2.15 Baidu Overview
Table Baidu Overview List
3.2.15.1 Product Specifications
3.2.15.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Baidu (Production Amount (Million USD), Cost, Gross Margin)
3.2.15.3 Recent Developments
3.2.15.4 Future Strategic Planning
3.2.16 Rakuten Overview
Table Rakuten Overview List
3.2.16.1 Product Specifications
3.2.16.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Rakuten (Production Amount (Million USD), Cost, Gross Margin)
3.2.16.3 Recent Developments
3.2.16.4 Future Strategic Planning
3.2.17 Rocket Fuel Overview
Table Rocket Fuel Overview List
3.2.17.1 Product Specifications
3.2.17.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Rocket Fuel (Production Amount (Million USD), Cost, Gross Margin)
3.2.17.3 Recent Developments
3.2.17.4 Future Strategic Planning
3.2.18 The Trade Desk Overview
Table The Trade Desk Overview List
3.2.18.1 Product Specifications
3.2.18.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of The Trade Desk (Production Amount (Million USD), Cost, Gross Margin)
3.2.18.3 Recent Developments
3.2.18.4 Future Strategic Planning
3.2.19 Adroll Overview
Table Adroll Overview List
3.2.19.1 Product Specifications
3.2.19.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Adroll (Production Amount (Million USD), Cost, Gross Margin)
3.2.19.3 Recent Developments
3.2.19.4 Future Strategic Planning
3.2.20 Sina Overview
Table Sina Overview List
3.2.20.1 Product Specifications
3.2.20.2 Business Data (Production Amount (Million USD), Cost, Margin)
Table Programmatic Display Business Operation of Sina (Production Amount (Million USD), Cost, Gross Margin)
3.2.20.3 Recent Developments
3.2.20.4 Future Strategic Planning
4 Market Competition Pattern
4.1 Market Size and Sketch
Figure Global Market Size and Growth Rate, 2016-2020, in Million USD
Figure Global Competition Sketch Overview
4.2 Company Market Share
4.2.1 Global Production by Major Manufacturers
Table Global Production Amount List by Manufacturers, 2016-2020, in Million USD
Table Global Production Amount Share List by Manufacturers, 2016-2020, in Million USD
Figure Global Production Amount Share by Manufacturers in 2020, in Million USD
4.2.2 Market Concentration Analysis
4.3 Market News and Trend
4.3.1 Merger & Acquisition
4.3.2 New Product Launch
5 Product Type Segment
5.1 Global Overview by Product Type Segment
Table Global Market Status and Growth Rate by Product Type Segment, 2016-2020, in Million USD
5.2 Segment Subdivision by Product Type
5.2.1 Market in Real Time Bidding
5.2.1.1 Market Size
Figure Global Market Amount and Growth Rate in Real Time Bidding, 2016-2020, in USD Million
5.2.1.2 Situation & Development
5.2.2 Market in Private Marketplace
5.2.2.1 Market Size
Figure Global Market Amount and Growth Rate in Private Marketplace, 2016-2020, in USD Million
5.2.2.2 Situation & Development
5.2.3 Market in Automated Guaranteed
5.2.3.1 Market Size
Figure Global Market Amount and Growth Rate in Automated Guaranteed, 2016-2020, in USD Million
5.2.3.2 Situation & Development
6 End-Use Segment
6.1 Global Overview by End-Use Segment
Table Global Market Status and Growth Rate by End-Use Segment, 2016-2020, in Million USD
6.2 Segment Subdivision
6.2.1 Market in E-commerce Ads
6.2.1.1 Market Size
Figure Global Market Amount and Growth Rate in E-commerce Ads, 2016-2020, in USD Million
6.2.1.2 Situation & Development
6.2.2 Market in Travel Ads
6.2.2.1 Market Size
Figure Global Market Amount and Growth Rate in Travel Ads, 2016-2020, in USD Million
6.2.2.2 Situation & Development
6.2.3 Market in Game Ads
6.2.3.1 Market Size
Figure Global Market Amount and Growth Rate in Game Ads, 2016-2020, in USD Million
6.2.3.2 Situation & Development
6.2.4 Market in Others
6.2.4.1 Market Size
Figure Global Market Amount and Growth Rate in Others, 2016-2020, in USD Million
6.2.4.2 Situation & Development
7 Market Forecast & Trend
7.1 Regional Forecast
Table Global Market Forecast by Region Segment 2021-2026, in Million USD
7.2 Consumption Forecast
7.2.1 Product Type Forecast
Table Global Market Amount by Product Type Segment 2021-2026, in Million USD
7.2.2 End-Use Forecast
Table Global Market Amount by End-Use Segment 2021-2026, in Million USD
7.3 Investment Trend
7.4 Consumption Trend
8 Price & Channel
8.1 Price and Cost
8.1.1 Price
8.1.2 Cost
Figure Cost Component Ratio
8.2 Channel Segment
9 Market Drivers & Investment Environment
9.1 Market Drivers
9.2 Investment Environment
9.3 Impact of Coronavirus on the Programmatic Display Industry
9.3.1 Impact on Industry Upstream
9.3.2 Impact on Industry Downstream
9.3.3 Impact on Industry Channels
9.3.4 Impact on Industry Competition
9.3.5 Impact on Industry Employment
10 Research Conclusion
Tables & Figures
List of Tables as follows:
List of Table
Table Global Market Size and Forecast by Geography with Growth Rate, 2016-2026
Table Global Market Size and Forecast by Type with Growth Rate, 2016-2026
Table Global Market Size and Forecast by End-Use with Growth Rate, 2016-2026
Table Global Production Amount Status and Growth Rate by Geography, 2016-2020, in Million USD
Table Global Market Amount and Growth Rate by Geography, 2016-2020, in Million USD
Table Asia-Pacific Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
Table North America Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
Table South America Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
Table Europe Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
Table Middle East & Africa Production Amount Status and Growth Rate by Region, 2016-2020, in Million USD
Table Asia-Pacific Market Amount and Growth Rate by Region, 2016-2020, in Million USD
Table North America Market Amount and Growth Rate by Region, 2016-2020, in Million USD
Table South America Market Amount and Growth Rate by Region, 2016-2020, in Million USD
Table Europe Market Amount and Growth Rate by Region, 2016-2020, in Million USD
Table Middle East & Africa Market Amount and Growth Rate by Region, 2016-2020, in Million USD
Table Major Manufacturers Headquarters and Contact Information
Table Major Manufacturers Production Amount List in 2018
Table Facebook Overview List
Table Programmatic Display Business Operation of Facebook (Production Amount (Million USD), Cost, Gross Margin)
Table Google (Doubleclick) Overview List
Table Programmatic Display Business Operation of Google (Doubleclick) (Production Amount (Million USD), Cost, Gross Margin)
Table Alibaba Overview List
Table Programmatic Display Business Operation of Alibaba (Production Amount (Million USD), Cost, Gross Margin)
Table Adobe Systems Incorporated Overview List
Table Programmatic Display Business Operation of Adobe Systems Incorporated (Production Amount (Million USD), Cost, Gross Margin)
Table Tencent Overview List
Table Programmatic Display Business Operation of Tencent (Production Amount (Million USD), Cost, Gross Margin)
Table AppNexus Overview List
Table Programmatic Display Business Operation of AppNexus (Production Amount (Million USD), Cost, Gross Margin)
Table Amazon Overview List
Table Programmatic Display Business Operation of Amazon (Production Amount (Million USD), Cost, Gross Margin)
Table JD.com Overview List
Table Programmatic Display Business Operation of JD.com (Production Amount (Million USD), Cost, Gross Margin)
Table Yahoo Overview List
Table Programmatic Display Business Operation of Yahoo (Production Amount (Million USD), Cost, Gross Margin)
Table Verizon Communications Overview List
Table Programmatic Display Business Operation of Verizon Communications (Production Amount (Million USD), Cost, Gross Margin)
Table eBay Overview List
Table Programmatic Display Business Operation of eBay (Production Amount (Million USD), Cost, Gross Margin)
Table Booking Overview List
Table Programmatic Display Business Operation of Booking (Production Amount (Million USD), Cost, Gross Margin)
Table Expedia Overview List
Table Programmatic Display Business Operation of Expedia (Production Amount (Million USD), Cost, Gross Margin)
Table MediaMath Overview List
Table Programmatic Display Business Operation of MediaMath (Production Amount (Million USD), Cost, Gross Margin)
Table Baidu Overview List
Table Programmatic Display Business Operation of Baidu (Production Amount (Million USD), Cost, Gross Margin)
Table Rakuten Overview List
Table Programmatic Display Business Operation of Rakuten (Production Amount (Million USD), Cost, Gross Margin)
Table Rocket Fuel Overview List
Table Programmatic Display Business Operation of Rocket Fuel (Production Amount (Million USD), Cost, Gross Margin)
Table The Trade Desk Overview List
Table Programmatic Display Business Operation of The Trade Desk (Production Amount (Million USD), Cost, Gross Margin)
Table Adroll Overview List
Table Programmatic Display Business Operation of Adroll (Production Amount (Million USD), Cost, Gross Margin)
Table Sina Overview List
Table Programmatic Display Business Operation of Sina (Production Amount (Million USD), Cost, Gross Margin)
Table Global Production Amount List by Manufacturers, 2016-2020, in Million USD
Table Global Production Amount Share List by Manufacturers, 2016-2020, in Million USD
Table Global Market Status and Growth Rate by Product Type Segment, 2016-2020, in Million USD
Table Global Market Status and Growth Rate by End-Use Segment, 2016-2020, in Million USD
Table Global Market Forecast by Region Segment 2021-2026, in Million USD
Table Global Market Amount by Product Type Segment 2021-2026, in Million USD
Table Global Market Amount by End-Use Segment 2021-2026, in Million USD
List of Figures as follows:
List of Figure
Figure Programmatic Display Picture List
Figure Global Market Size and Forecast with Growth Rate, 2016-2026
Figure Global Production Amount Status and Growth Rate, 2016-2020, in Million USD
Figure Global Market Amount and Growth Rate, 2016-2020, in Million USD
Figure Asia-Pacific Production Amount Status and Growth Rate, 2016-2020, in Million USD
Figure North America Production Amount Status and Growth Rate, 2016-2020, in Million USD
Figure South America Production Amount Status and Growth Rate, 2016-2020, in Million USD
Figure Europe Production Amount Status and Growth Rate, 2016-2020, in Million USD
Figure Middle East & Africa Production Amount Status and Growth Rate, 2016-2020, in Million USD
Figure Asia-Pacific Market Amount and Growth Rate, 2016-2020, in Million USD
Figure North America Market Amount and Growth Rate, 2016-2020, in Million USD
Figure South America Market Amount and Growth Rate, 2016-2020, in Million USD
Figure Europe Market Amount and Growth Rate, 2016-2020, in Million USD
Figure Middle East & Africa Market Amount and Growth Rate, 2016-2020, in Million USD
Figure Global Market Size and Growth Rate, 2016-2020, in Million USD
Figure Global Competition Sketch Overview
Figure Global Production Amount Share by Manufacturers in 2020, in Million USD
Figure Global Market Amount and Growth Rate in Real Time Bidding, 2016-2020, in USD Million
Figure Global Market Amount and Growth Rate in Private Marketplace, 2016-2020, in USD Million
Figure Global Market Amount and Growth Rate in Automated Guaranteed, 2016-2020, in USD Million
Figure Global Market Amount and Growth Rate in E-commerce Ads, 2016-2020, in USD Million
Figure Global Market Amount and Growth Rate in Travel Ads, 2016-2020, in USD Million
Figure Global Market Amount and Growth Rate in Game Ads, 2016-2020, in USD Million
Figure Global Market Amount and Growth Rate in Others, 2016-2020, in USD Million
Figure Cost Component Ratio
