In a market study conducted by Think with Google in March 2015, there has been an interesting shift in business-to-business marketplace. This is the wake-up call for some of the brands. The competitive business ecosystem makes sure that firms are updated with the changing concerns and preference of the consumers. In order to seek new business oppurtunities and reach to new global markets in a competitive market, market research is the best way to understand the factors

Apart from primary market research methods described, there are other flavours of Primary market research methods as such 1) Surveys 2) Focus Groups 3) Experiments & Field Trials 4) Observation 5) Interviews. Surveys Surveys are conducted in case of descriptive research studies whereas experiments are a part of experimental research studies. Surveys are concerned with describing, recording, analysing and interpreting conditions that either exist or existed. The researcher does not manipulate the variable or arrange for events

When considering Research from Market Analytics aspects, the research states below are the methodical process which produces certain degree of Market research outcome. Descriptive Vs. Analytical Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this method is that the researcher has no control over the variables; he can only report what

In this article, I am sharing about much talked and hyped technology of recent times, BlockChain technology. How it has changed the Global Financial and Technological Landscape, how it is far different from Crypto Currencies and How can it be used for Market Research, we will see point by point. I would rather like to address the topic by some general questions and arguments revolving around Block Chain technology. So let’s go ahead. 1) Let’s

With this article, Let’s take a deep dive to understand how BigData Technology space is related to Market Research and it’s different attributes. So let’s take Big dive !! 1) What Big Data is Accounted for? Big Data Analytics involves examining large amounts of Data in order to Uncover the hidden patterns , correlations and also to give insights to make proper decision. Importantly, Businesses wanted to be more objective and data-driven so as to