Apart from these two market research methods described, there are certain other methods for Internet and e-commerce Businesses.
It measures the effectiveness of advertising medium, track the ads ability to get the attention and motivate the consumer and communicate the message to them.
It analyses, How consumer associate themselves with the brand, how favourably consumer views the brand. What are the key traits of the brand.
Commercial Eye Tracking
It examines ads, packages, websites and all the visual mediums one uses to analyze the visual behavior of the customer.
It observes and predicts changes brought on by the new and existing cultural trends in areas such as fashion, Music, films, television and youth culture.
Buyer Decision Processes Research
It estimates, what motivates people to buy and what motives them to use certain Decision-making process.
- Customer Satisfaction Research: - It includes quantitative and qualitative service with product, service.
It determines the approximate demand for product.
Distribution channel Audits
This assess retailer’s attitude toward product, brands or company.
Internet Strategic Intelligence
It searches for customer opinions on the Internet such as chat, Webpages and etc.
Marketing effectiveness and Analytics
It assess individual marketing activity.
It happens when employee or personal from market research firm anonymously contact sales person and indicates that they are shopping for product.
It studies, what brand stands for.
Price plasticity testing
It determines how sensitive customers are to price changes.
Its measurement of given level of demand against forecast of sales.
It determines demographic, cyclographic and behavioural characteristics of potential buyers.
– This are groups of individual responds to market research online.
When retail stores provide detail audits on brands, it results in store audits for brand products.
Viral Marketing research
It estimates for social networking potential.
We at Market Intellica and our affiliated publishers follow the above stated basic methods with the deeper use of precision and accuracy in data analysis and help our customers achieve more details to their specific research problems.