This area has different Blog topics on Market Research, showing our processes and visionary Technological aspects.

conduct market research like a pro

In a market study conducted by Think with Google in March 2015, there has been an interesting shift in business-to-business marketplace. This is the wake-up call for some of the brands. The competitive business ecosystem makes sure that firms are updated with the changing concerns and preference of the consumers.

Read More
step-by-step primary market research types

Apart from primary market research methods described, there are other flavours of Primary market research methods as such 1) Surveys 2) Focus Groups 3) Experiments & Field Trials 4) Observation 5) Interviews.

Surveys

Surveys are conducted in case of descriptive research studies whereas experiments are a part of experimental research studies. Surveys are concerned with describing, recording, analysing and interpreting conditions that either exist or existed. The researcher does not manipulate the variable or arrange for events to happen.

Read More
market research types

When considering Research from Market Analytics aspects, the research states below are the methodical process which produces certain degree of Market research outcome.

Descriptive Vs. Analytical

Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening.

Read More
E-Commerce Market Research Guide

Apart from these two market research methods described, there are certain other methods for Internet and e-commerce Businesses.

Advertising Research

It measures the effectiveness of advertising medium, track the ads ability to get the attention and motivate the consumer and communicate the message to them.

Brand Research

It analyses, How consumer associate themselves with the brand, how favourably consumer views the brand. What are the key traits of the brand.

Commercial Eye Tracking

It examines ads, packages, websites and all the visual mediums one uses to analyze the visual behavior of the customer.

Read More
blockchain

In this article, I would like to share about much talked and much hyped technology of recent times, BlockChain technology. How it has changed the global financial and technological landscape and also how it is separate from crypo currencies and How can it be used for Market Research?

Read More
bigdata for Market Research

With this article, Let's take a deep dive to understand how BigData Technology space is related to Market Research and it's different attributes.

Read More