A team built around deep industry experience combined with exceptional statistical and data capabilities follow up-to-date research methods in conjunction with modern algorithms to ensure quality insights. Being client centric we also assist in solving adhoc Data Science problem in end-to-end product solution format.

We think that after the evolution of digital media and big data technologies, Market research and Data Science now has become the two sides of the same coin. Because in today’s digital landscapes and intimidating size of available data, market research just isn’t a process of statistical methods and practices but also has evolved to encompass behavioral and social media listening. Ideally, Data Science has capabilities to move beyond market research as it uses more robust scientific and technology enabled methods but market research is no way inferior to that.

Data Science includes machine learning and deep learning algorithms but data scientist has to be more researchers and part time programmers with full skill set of tools and coding ecosystem of artificial intelligence and best practices. The data science usually uses widely available type of data such as structured, unstructured and semi structured data.